Your presence online is one of the determiners of how well will your business grow.
In contrast to how businesses used to work 20 years ago, online marketing is essential in today’s business world, and it’s become nearly impossible to imagine a successful business model without online marketing.
No matter which online marketing strategy you would like to implement in your business, everything begins with one thing: Having an online platform. This could and should be achieved by creating a presence on social media as well as having a proper website or mobile app.
The idea is to make easier the way your customers will reach your business so that they can easily buy your products, request a service, ask for quotes, or simply contact you in case of doubts.
This change will dramatically impact your customer ratio since it’s way easier to contact your business by sending a message or an email instead of having to personally go to the place.
The need for businesses to transform digitally has created a scenario where companies are constantly investing in new digital solutions to either ease processes and operations inside businesses or explore new revenue streams in the digital space.
One of the solutions that the market has to offer is ready-to-deploy and off-the-shelf digital tools that are provided by several players in the tech industry. However, these kinds of solutions are not exactly what you might be looking for.
When investing, remember to consider the fastest workable solution is not always the best.
Although it would be practical to apply it at the start, your business will keep growing and evolving, and the tools you use need to do that as well. Businesses need to invest in custom software development to empower their business growth with a more personalized digital arsenal.
In conclusion, although custom software development is a costly affair, buying commercial off-the-shelf software could do more harm than good in the long run if it is not tailored to your objectives. If this short introduction still hasn’t convinced you of the importance of software development, be sure to read down below the most crucial benefits your business can get from proper software development:
Reach More Customers
We all understand that sales are vital to every business. It’s the only way that you can keep your company working smoothly as well as improve it. And when sales improve your business’ health and success also improves.
By having an online presence through a website, you’ll be able to reach more consumers. And the more consumers you reach online, the more opportunities you’ll have to make a sale.
It’s important to remember that developing a website is not some sort of magical artifact that will automatically bring clients to your business. However, through search engine optimization (SEO) of your website, you can steadily improve your changes or bring in more and more qualified leads who are more likely to make a purchase.
Increase your availability
Thanks to your new website, you can sell your products and services basically on a 24-hour basis. We are not referring to hiring a 24-hour customer service team, but simply that since consumers will be able to get all the information they need from your site, you don’t have to actively engage with leads constantly.
Let your website do what it was built for and handle the prospects within your working hours.
Remember that your website will work as another channel for sales, and it will essentially be like having an additional salesperson on your team. Effective website content will provide consumers with the information they need to make an informed purchase decision as well as convince them of the benefits of your products or services.
Implement More Marketing Strategies
Having a website is the first step to implementing more and more online marketing strategies, so you can promote your business even further at any place and any time without additional expenses and extra time needed.
Once your website is ready to go, clients will be able to see your ads and access your website anytime from anywhere. Some of the strategies you can use are:
– Use Google My Business
– Add & Use SEO In Your Blog
– Add Your Website Link To All Your Platforms
– Use Your Google Analytics Reports
– Have a Backlink Strategy
And many more strategies that we’ll further explain in further articles!
Increase Customers’ Engagement
Once you start to see results in the online marketing strategies you’ve chosen, the next step is to improve the way you care about customers. Again, this is why custom software development is so important, you can adapt your website to your business growth.
Work along with your customer service team, marketing team, and web development in order to establish what’s the best way for your business to increase its customer engagement and make them always come back to you, not your competitors.
Remember that you can always:
– Respond to each new interaction
– Ask for feedback
– Send out surveys
Direct Communication
Whether is via an app or a website once you establish one of them you’ll have a direct means of communication with your customers. And being able to directly reach and communicate with your customers is the fastest way to boost your brand.
We’ve talked about this exact topic in our previous article: 5 reasons why you need good customer service. We personally recommend you check it out in order to further understand the importance of approaching your customer the right way.
Your customer service team can be filled with top-notch employees, but if your website is not as good as your team you’ll still be hindering your possibilities to grow. Remember to give continuous feedback to your software development team so that your website can be as great as possible.
Tinker your website so it fits your needs in the best possible way.
In Freelance Latin America we always look for highly talented people who can help our clients achieve their goals and keep growing, people that’s always up for the task at hand. Our team of freelance software developers is ready to assist you with every need you might have! Just reach out and tell us what you need, and someone from our customer service team will contact you as soon as possible.
Remember that we are always at your service!
– By Ender Cárdenas.
