Your customer service team is the direct connection between your customers and your business. They will take a part alongside your branding team, and your social management team in becoming the face of your organization.
They’ll be one of the first people to meet your customers. That’s why you should dedicate some time into polishing your customer service team as well as your other teams.
After all, developing and selling a good product or service is only half the battle. The other half is all about reaching and retaining customers.
The secret to accomplishing this?
Focus on customer experience.
Shopping is as much of a transaction as it is an experience.
By providing good customer service experiences, your customers will associate that good feeling with the transaction. They will then be more likely to come back to your business again.
Today, we will break down 5 reasons why customer service is important and how it can further increase the revenue of your business.
Before getting further into the topic, we recommend you to check out our previous article “Customer Service vs Customer Support”. There, we give you an explanation of the job of each of these roles and how they differentiate each other.
Knowing a bit more about customer service and customer support before getting back into this topic we’ll help you to better understand what needs to be done in your business.
Why is Customer Service Important?
Happy Customer Service Employees = Happy Customers
As we said before, your customer service team is as important as any other team. If your employees or freelancers feel under-appreciated compared to the other teams, the feeling of being left out will directly affect their performance.
No regular employee or freelancer is going to enjoy coming to work if they feel like their efforts amount to nothing.
If you want your customer service team to do their best work, they should feel respected and appreciated. Only then will they find the motivation to do a good job and start serving customers the right way, which will lead to your customers also feeling more respected and appreciated.
We recommend you to check out “Healthy Workspaces: How to Create One?”. You’ll learn a few tips on how to create a great environment within your office and make your employees look like this!
Happy Customers Will Refer Others
We have talked about referrals between employees and freelancers and what benefits they’ll bring to your business. Now it’s time to talk about the benefits of customer referrals!
Making your customers happy will create a chain reaction that will only keep bringing good news to your business. As an example, in the last step, we focused on making your employees and customers happy. Now that they’re happy, just let them express their happiness!
We all have done it. When you’re in love with a service you want to recommend it to your friends, family, and coworkers. When you know that a product or a service brings great quality, you want all of those around you to take part in your joy!
Let’s not forget that the first step to creating this chain reaction starts with your team. Happier customer service teams work harder to satisfy and exceed the expectations of your customers.
Then, those customers will be extremely happy with your brand and refer others to it. Your customers can be your best form of advertising, as long as you give them a reason to do so.
Happy Customers Remain Loyal
We’re starting this topic with a well-known fact: If a customer has a positive experience with your brand, there’s no reason for them to look elsewhere.
Let’s face it, there are thousands of companies around the world that are offering services similar to yours. The main factor that will differentiate your business from the rest is the way you treat your customers.
Excellent customer service will make new and regular customers always place your business on top of the others.
To be able to build this experience you must remember that loyalty begins with trust.
Customers trust real-life humans more than the ideas and values of a brand. So, by interacting with your customer service team, those customers can build lifelong relationships with your business.
Customer Service Represents Your Brand Image, Mission, and Values
You surely know exactly what your brand represents. However, the important part is how you show that to your customers. You can show what your brand is about with the help of social media, advertisements, websites, and other external marketing.
If you’re looking for inspiration you can click here to check out our values and here to check out our social media.
But, there’s a slight difference between social media and customer service: Your customer not only will see how your business performs but will also experience it. Thus, the customer service team has the responsibility of representing your brand to them.
Without your customer service team, you have no means of direct communication. Due to this, your customer service team is essential in relaying to customers what you want your brand image to be.
Excellent Customer Service is a Competitive Advantage
The key to keeping customers’ loyalty and getting them to continuously interact with your brand is to constantly keep striving to be the best in your area. To always keep improving means to always be better than every other company you’re competing with.
Excellent customer service will help your customers to also know that you’re better than your competitors. By providing them with excellence, you’ll not only retain your customers, but you’ll acquire your competitors’ as well.
A well-trained customer service team and make your company the best version of itself, and here at Freelance Latin America, we want to help you accomplish that goal.
Our outsourcing services will provide you with a customer service team that not only fits your company the best but will also help you take a weight off your shoulders so you can focus on improving every aspect of your business.
All of this follows our principle of always bringing cost-effective and high-quality services to all of our customers.
You can learn more about our service by checking our website right here, or just scroll down a bit more and you’ll find other articles that might interest you!
Remember that you can contact us anytime you need it!
We’re always at your service!
