At this point, hardly any of us are away from social media. From influencers and content creators to any company or entrepreneur, everyone has a presence on networks and digital platforms. Not for nothing, some jobs with the most significant demand are those related to social media, such as content or community managers, graphic designers, or web programmers.
Although this boom in digital platforms makes the competition even more significant and the digital marketing departments face more challenges, having a good communication campaign in networks can contribute enormously to a company’s success.
This is where the strategies come into question: How can we take advantage of the strength of the platforms? How do you use all that attention to your advantage?
We will tell you everything. You’ll start 2022 repowering the inventory of maneuvers and tactics of your social media team and bring your company closer to the success that you seek so much. Let us begin!
First, you have to have the information with which we will be working to create a good strategy. For this, it’s necessary to know your audience, the one you already have and the one you want to have, the audience you are targeting. Knowing this, you will work based on what best suits this audience, and thus, your strategies will be much more effective and successful.
Something you can start to do in 2022 to understand better your audience on social networks is to use a social media dashboard that allows you to see who follows you and how they interact with your content on each platform you have.
Thus, you can discover what works best with your audience, from hours of the day to the type of posts to do, and lean on that to meet those needs.
Once you know the audience you have and you are clear about the audience you want to reach, we can take action.
Here are some tips to grow your social media next year based on the marketing trends experts predict for the coming year.
Take Care of Your Content
Although this is an obvious point to highlight, it’s necessary to do it. It will never be out of the strategies for social media because the only way to gain organic and natural followers is by producing good content.
You must publish attractive visual content that catches the attention of anyone across it. It’s essential to take care of the post’s copywriting, your feed’s graphic line, and the descriptions with which you accompany them.
Likewise, constantly publishing stories and testing with the other tools according to the social network (reels for Instagram, Twitter Space for Twitter, etc.) will make your account always active, and the algorithm will help you find more people interested in what you post.
Something that never fails is sharing valuable information. What is this? Well, share content on your platforms that can be educational or informative for your audience.
We are all looking to learn something new and invest in ourselves, so we love to educate ourselves through little dynamic info pills in social media. You can quickly achieve this through interactive posts or stories by telling information that may be useful for your target audience.
Choose The Right Time to Post
Remember when I said it was essential to know your audience in-depth and use tools to help you measure interaction? To choose when it is best to publish your content, you must know when your audience is most active.
As we all know, social networks are flooded with content, and a post can often be lost while scrolling down your home page. The most recent publications, or those with a great reach, will generally appear first, so if you do not have such a solid and extensive platform, you should take advantage of the time factor so that your audience is more likely to see your posts.
Include Call To Action In Your Posts
Many social networks are interconnected because they belong to the same company or allow us to establish links with each other. Therefore, in your favor, you can put call-to-action buttons in your posts, asking your audience to connect to your other social media profiles. For example, from your blog, you can request to be followed on Instagram, subscribe to your YouTube channel, and more.
Generate Conversations
You want your followers to respond, leave comments, and interact with what you post, which creates some reaction in them.
Therefore, the most effective is directly asking them something and addressing them in a personal and organic way to create some debate, either in the comments, in responses to stories, or in the way that best suits the product or service you offer.
The important thing here is to encourage interaction within your community.
Create Contests and Giveaways
We all like to win, right? This is why contests and giveaways are always successful on social media. And just as the participants can win something you offer, you also gain reach and visibility in the network in which you do it.
Creating contests and giveaways will help you grow your community on social networks. Every time a follower enters the competition and comments, its visibility increases so that you can reach more users. This is what we call win-win deals.
Be Trendy
Regarding social networks, the topic in everyone’s mouths at that moment will be the most prominent and the most important thing of all time. Therefore, it’s recommended that you investigate and know what others are talking about so that you can say what they are not saying. Talk about what everyone is talking about, but offer something particular that makes your audience want to hear your message precisely.
It always helps to use the right hashtags and create visual content that goes along with the topic of conversation so that it is easily recognizable without going too far out of your corporate aesthetic line.
By following these steps, there is no doubt that you will be able to grow and strengthen your digital platforms in the upcoming year, 2022. Every day you are closer to the success you are looking for, keep going!
See more articles by Andrea Corona.
