LinkedIn is one of the most important job platforms of the moment. Many people present their resumes and professional profiles on LinkedIn and choose to receive job offers or become business allies.
Even companies have accounts through which they keep their clients, workers, and other interested public informed about everything that concerns them.
Knowing how to use this platform properly could catapult you to success, connect with the clients or companies you need, and show your work to the world. Therefore, we will teach you how to get the most out of it. Here’s a brief but detailed guide to the things you can do to boost your LinkedIn summary and profile.
Use LinkedIn to exploit the boom in remote work and social media.
Optimize Your LinkedIn Profile!
Take seriously your LinkedIn profile optimization. A well-designed LinkedIn resume and good-looking profile is a good business card, only maximizing its effect since it can offer much more information about you and allows interested parties to contact you directly. Because of this, you need to make sure that your LinkedIn account looks its best.
Choose Your Best Professional Profile Picture
This is not about your photos in the restaurant or bar last night. We are talking about professional executive photos, in which you project an image according to your corporate concept, the class of clients, or companies you are targeting. A picture in which you show yourself as the successful professional you aim to be.
A well-chosen profile photo can make a powerful first impression, conveying professionalism, trustworthiness, and approachability.
It’s recommended that you take care of details such as the composition and image quality of this photo. Make an effort to take a semi-professional photo and use it to identify your brand in all your work social networks.
Now, this is just the first part. After hiring managers check your profile picture, they are going to look at your LinkedIn profile headline, where you need to be precise and show what you know and what you can offer the job market.
Watch Out For Your LinkedIn Profile Headline
Your LinkedIn profile headline is more than a label; it’s your opportunity to stand out among professionals. It’s a gateway to making connections, seizing career opportunities, and showcasing your expertise.
By crafting a compelling and tailored headline, you can tell the LinkedIn community who you are and declare that you’re a professional.
Don’t underestimate the power of a well-optimized LinkedIn profile headline. Take the time to refine it.
Here are 3 insights you need to keep in mind to optimize this part of your LinkedIn.
Be Specific and Results-Oriented
Don’t settle for a generic job title. Instead, be specific about your expertise and highlight your achievements. Example, “Digital Marketing Specialist with a Proven Track Record in Boosting Online Engagement.”
Incorporate Keywords
Think about the keywords related to your field. What are job seekers searching for? Incorporate these keywords in your headline to improve your visibility. For instance, if you’re a project manager, include terms like “Project Management,” “Team Leadership,” and “Budget Management.”
Showcase Your Personality
Your LinkedIn headline should reflect your unique personality and the value you bring. Don’t be afraid to inject creativity or humor if it aligns with your profession. For example, “Data Nerd Transforming Numbers into Insights” showcases personality and expertise.
Make your profile headline engaging and your LinkedIn optimization, and see how it transforms your online presence. Remember, it’s not just a label; it’s one of the parts that can improve your exposure, networking, and career opportunities on LinkedIn.
However, there is something more important we have to discuss on this blog: LinkedIn’s resume.
How Can I Make A LinkedIn Resume Stands Out
The word “résumé” has a Latin root, so it is related to making summaries in most Romance languages. Why is it important to keep this in mind? Well, because you should build your résumé based on that. You must summarize and use words and space wisely.
That is why here you have some insights to improve your LinkedIn resume:
You Are More Than A Doer
Indeed, most employers seek applicants who adhere to guidelines, respect industry norms, and employ efficient, tried-and-true techniques. But this isn’t enough; prospects and job seekers shouldn’t stop there. Prove to the business that you can increase output and elevate their brand.
Considering this, resume phrases like “responsible for…” and “job duties include…” are no longer appropriate and should be removed. The human resources department’s prepared job descriptions are not what hiring managers seek.
Adjectives and adverbs should not be used to describe your accomplishments; instead, utilize powerful descriptive verbs to show them what you did to better the organization where you last worked.
Show That You Can Solve Problems!
A recruiter may conclude from your statement that you have problem-solving abilities and spend all day playing solitaire or doing crossword puzzles!
Employers and hiring managers want to see actual examples of your problem-solving techniques. Did you, for example, settle old accounts receivable or cut downtime by fifty percent? Think back to your last five jobs.
Consider these questions for yourself: “What did I accomplish?” “Did I make an impression on the business? How? Seek out information that can be measured, such as data, facts, figures, and numbers.
Make a list of the previous five positions you held after that. List ten notable achievements and issues resolved. Once you’ve identified the most significant things you brought to your prior employers, narrow down each item to the top three. Prioritize outcomes and numbers over techniques, and impress your next recruiter.
Make Sure To Remove Errors
Everyone says they are meticulous; our human nature wants to be acknowledged for our efforts and achievements. As long as it accurately captures your personality, there’s nothing wrong with this. If you’re not detail-oriented, never claim to be.
By far, the best approach is to remove all errors from your LinkedIn profile and CV. Few things throughout the job search will more quickly guarantee you a loss of employment than spelling, grammatical, and punctuation issues.
All of your promises to be meticulous are wholly disregarded by a single typo.
Use Microsoft Word to ensure that all of your LinkedIn information is entered accurately. Alternatively, use Grammarly, a “freemium” browser extension, to help you identify occasional errors.
In conclusion, remember that you must choose the previous work experience that you will show in your LinkedIn profile. Do not seek to reflect everything you have done as a professional there.
Show the most relevant jobs that are directly related to your current career goals. Please use the keywords intelligently in this resume section.
Additional Advice
Other things you can take into consideration when optimizing your professional profile on LinkedIn are:
Watch Your Keywords
Like all content published on the Internet, LinkedIn uses an algorithm that works through keywords, so your profile is more or less likely to appear in the search engine. Therefore, it is recommended that you take certain precautions.
First of all, customize your LinkedIn profile URL. Make sure that your name is displayed on it, that way the focus is undoubtedly directed towards you, and not only will anyone who enters the profile be more exposed to your name and remember it, but even by copying only the address, it will be possible identify who owns that link.
Next, you need to be very creative and resourceful with the headline. This should be a short introduction, a maximum of 120 characters, about who you are, what you do, and your goals. You must manage to capture your audience’s attention and show what makes you different from the competition.
So, it’s best to be brief but concise and ensure that your keywords are appropriate for the correct professionals to contact you. Use words that relate to the field in which you do your job.
Make Sure Your Profile’s Public
This may be obvious advice, but sometimes, the most minor details are overlooked, as we focus on the bigger and more “important” things.
To ensure your profile is public and available to everyone, you can review your account settings and enable it. This small detail will make a huge difference since it will allow you to appear in conventional search engines.
Keep Your Location Updated
Many people look for professionals based on a geographic range or a specific territory, so keeping your location according to where you are can help you get a job more efficiently. In this way, you let interested clients or companies know that you live in the same city as them so they can consider you for jobs and relevant face-to-face events.
By integrating these little things into your LinkedIn account, you will optimize it and increase your chances of generating income. Just like these tips, practicing many things and spending time using the platform will teach you, and you will gradually integrate depending on what works for you and what you are interested in sharing.
Get A Free LinkedIn Profile Review
On the internet, there exists something called a “resume review service,” which is offered as a powerful extension, the Careerflow LinkedIn Optimization Chrome extension. Other platforms can also help you check your profile on LinkedIn, but they may be expensive.
With a rating of 4.9, this Chrome extension is a featured product in the Google Chrome Web Store. With this extension, you can obtain 40x more LinkedIn opportunities and 2.5x more search visibility.
So check it, try it, and then thank me. You won’t regret it.
Remember, investing a few minutes daily in your profile could go a long way. Do not stop paying attention to the small details, and remember that social networks are today’s main work tools.
See more articles by Adrián Chacón.
