YouTube is, according to a study carried out by the Internet Association, in 2017, the third most used social network, yielding a result of the use of 72% of Internet users. This means that all the material uploaded to this platform, produced correctly and with an intelligent digital marketing strategy, has the possibility of adding 50 million people to its clients, workers, or audience, also generating some income for accumulating a certain amount of views and subscribers.
This audiovisual content platform offers many advantages and benefits to its users. It’s cost-effective since although it’s good to make investments in production and post-production equipment to have better results, as long as you have a good idea and a good concept, there will be someone on the Internet who wants to check out your channel.
We all know that many people – influencers, musicians, and other entertainment professionals alike – have been catapulted into the world of fame thanks to becoming viral and famous on YouTube. The same thing happens with a brand or company.
You already have a successful or growing business, and also present attractive and valuable content in the most appropriate format for advertising. It’s simply a winning formula, don’t you think?
This is why we want to invite you to grow your business and your web positioning using this dynamic platform, just as we have done. You can check our videos here. Read on to find out more about this!
Attract Traffic
If your company has a website that needs more traffic, or a social network that doesn’t get as much attention as it could, uploading content to this audiovisual platform would be ideal to invite the audience to walk through the rest of the sites where they can find information of value about your brand or business.
Especially in the case of web pages or blogs, using keywords from your market niche both in the titles and descriptions of the videos and inviting the viewer to visit them in the clip, is an excellent way to make yourself known.
Exposure
Creating videos on YouTube about your brand or business allows you to show everything to the public in a much more complete way everything about it.
For example, we recently published some videos talking about how things work in our company and what we do, so that any freelancer interested in being part of our team, or client, can see our way of working, our facilities, artifacts and equipment, and so on.
In the case of selling a product, a video on YouTube showing its uses, functions, presentations, etc., would be the best way to make your product known and expose it to an audience, thus gaining potential customers.
Gather All The Material
YouTube has a large storage capacity in the cloud, so you can upload to this platform all the audiovisual material related to your company or brand and thus, gather everything in one place, categorize it, and create a strategy so that the audience can find it, in the second most famous and used search site, only surpassed by Google.
Accessibility
YouTube has versions for both browsers, mobile apps, and desktop versions. This makes it perfect to gather as many viewers and audience as possible, thus making your content reach more people, faster and easier.
You already know that the more people enjoy your content and obtain your valuable information, the more likely they are to buy your product or contact your business. This platform is simply perfect for creating the best digital marketing strategies.
Good for SEO
The more valuable information for the user with your name and keywords is out there on the Internet, the better it is for SEO. The Google search algorithm will interpret that your brand is important and beneficial, and to improve the user experience, it will return more results that lead to your websites, and consequently, have better and more traffic.
YouTube has millions of opportunities, and it’s accessible and cost-effective, ready for you to foray into it and increase the opportunities and income of your business. There is no better way to start digital marketing strategies than by accessing the most popular and searched sites on the Internet today.
The best strategies consist of good audiovisual content since in this way the viewer receives various stimuli loaded with information in several ways at the same time, and this makes advertising easier to remember and optimizes the possibility of engaging with the brand or deal.
We invite you both to venture into this platform with your own business and to visit our channel and check the content we have been publishing. It’s important to stay connected in this age, and in addition, in this way, we can exchange information and help each other.
Remember that part of our mission is to inform freelancers and help clients by providing solutions. If you want to hire a Consulting service with YouTube experts or audiovisual production, contact us here. In the same way, if you want to be part of our team, let us know. Improve your professional experience and your income with us!
See more articles by Andrea Corona
