Have you thought about starting a career in the most essential and popular audiovisual platform of the moment? Maybe not for your brand, if not for your company? It can be as simple as grabbing a video camera and recording content that will later be published. However, this does not guarantee success.
Would you like to learn more about how to be successful? Well, keep reading.
YouTube is a successful platform that many intelligent entrepreneurs and individuals have been dabbling in over the past few years, and it is now becoming as crucial to information searches as Google. You can find it all on YouTube, literally from the most idle of leisure activities to valuable information on any subject.
This quality of being so full of so many things makes it tremendously challenging to stand out and be successful, especially since it is usual to get discouraged at first when your channel has no audience. It seems that you produce for nothing. However, once you manage to reach your audience, YouTube offers excellent benefits for its content creators.
You can learn a little more about these critical benefits in our blog post last Tuesday, Why Your Business Should Be On YouTube NOW! We talk about why every entrepreneur should be venturing into the platform, making their brand a path among the friendly audience of this social network and thus giving more exposure to their product or service.
Once you have decided to create content on this platform, the important thing is to stick with it. Now, there is no turning back! If you don’t have a channel yet, that’s fine. You need to log in with your email and customize your profile. If you already have a channel and have started posting your videos, let’s get started.
Headline’s Importance
As it is about Google SEO, YouTube will place as the first search results in those videos that have proven to be most effective for the user experience. Those with more views and social interaction have been seen to the end. Anyway, those that have been useful.
This is why, as with the Google platform, you have to be very careful with the title that the videos on your channel will have.
It should be something striking, attractive, and easy to remember. Something that adequately suggests the topic covered in the video without telling everything, leaving something to the imagination but being straightforward. The phrase should make the reader curious, wanting to click and see what it is about.
For example, a simple, straightforward title that arouses curiosity: How to Hire Freelancers in Latin America! For those interested, this title appears simple and easy to understand, and it also arouses curiosity in the reader. Experts recommend that titles be neither long nor short, just that they contain the right amount of words.
Choose your words wisely. Convey your idea eloquently.
Keywords
Yes. Keywords are present on all types of content creation platforms with a search algorithm, and, of course, they all do. However, some of them, like Google and YouTube, depend directly on those searches to function, and the keywords serve as the bookmarks and categorizers in a filing cabinet.
It would be best if you integrated the keywords of your niche in the description of your video to increase the chances of it being found by a user in need.
A short description, giving an introduction about the topic your video is about, with the keywords strategically placed in the text, will make there even more possible information with which your video can be filtered in different searches.
These words can be part of the hashtags and the simple description, but you should add them. Remember what we said: keywords are key.
Thumbnails
It has been said many times, but sometimes it is essential to repeat it because of how well it applies to things: an image says more than a thousand words. Thumbnails can make the difference between gaining one more view or not.
If the thumbnail image of your video is correct, it can make it even more eye-catching and engaging for anyone, making them even more eager to click and see what the content posted on your channel is about.
It’s recommended that the thumbnail be an image with adequate lighting, perhaps a bit of retouching, and elements with a lesser degree of iconicity, such as the title, line art drawings, or any ornament that makes the image more dynamic and outstanding. And thus, worthy of attracting attention.
If the preview is cool enough so that the user wants to click on it, you’ve already done half the job, right?
With each passing day, this platform becomes more and more critical. You no longer only go to it to listen to music and enjoy entertaining videos but to learn how to do things, a particular topic, and nourish yourself.
YouTube is available to everyone, and creating content on this platform is potentially the best way to get noticed on social media. What are you waiting for?
At Freelance Latin America, we want to show you our true essence as a company and team. You can check out our videos by clicking here!
See more articles by Andrea Corona.
