Have you ever thought about outsourcing a marketing assistant? Let’s be honest, everyone needs help sometimes, especially when we talk about work. In today’s world, it can be crucial to have someone by your side to increase your action range. Most of us are continuously busy working on tasks that we know can be delegated.
You probably land on this web page looking for some advice before hiring a remote marketing assistant, that’s why I’m here to tell you why you need someone to help you achieve your business goals.
You might work in a small company that needs to grow rapidly or are someone who wants to delegate some activities that burn you out, you can even be the CEO of a large company that wants to offer a friendly hand to its employees that helps them to achieve the business goals of your organization.
The reason doesn’t matter; you just need to know that if you take this step, your life and business are going to change forever. There are so many benefits that a Virtual Assistant can bring to you, but I’ll tell you what is better than hiring a virtual assistant, hiring a marketing virtual assistant.
This kind of virtual assistant can understand your business and find opportunities that you didn’t realize your company had. Marketing Virtual Assistants have a better comprehension of how to make web content to reach customers, how to build a sales funnel and strategies, and even how to measure and analyze your business progress.
You need to know what Marketing can do for you. In this post, we’ll discuss, what is a digital marketing assistant, their tasks, how to find the right one, and how much it typically costs to hire one.
What Is A Marketing Virtual Assistant?
To understand what a marketing virtual assistant is, first, we have to understand what marketing is and how it can help us. According to Kotler (2012), Marketing is “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential”. Without marketing, you really don’t know your market and potential customers; at the same time, you really won’t understand how to bring your creative ideas to life.
A marketing virtual assistant can take care of all these tasks. Actually, within the marketing industry, there are a lot of professionals who are capable of helping you with different tasks, like content creation, graphic design, social media management, email marketing, email management, search engine optimization (SEO), and much more.
Most of the time, marketing virtual assistants offer administrative and creative support to businesses around the world. They commonly work from home and mostly communicate with customers through emails, phone calls, and other messaging platforms.
Benefits Of Hiring A Marketing Virtual Assistant
A marketing VA can change your life, and help your business to take off. Let’s see how.
Cost-effective
Cost-effectiveness is one of the most important reasons a business owner opp to hiring a marketing virtual assistant. The cost-benefit is attractive for those who need a hand on the marketing side of the company. Most of the time, virtual assistants work on a contract basis modality, which means you just need to worry about paying for the service you need.
Additionally, if you hire a marketing virtual assistant that will allow you to save money because you won’t need to pay for office space or equipment. You can hire a virtual assistant that works from anywhere around the world, this can allow you to choose from a variety of prices that can adjust to your budget.
At the end of the day, you just will need to take into consideration the equipment that they have, and if they can perform the tasks that you need without problems. You will be saving a lot of money by doing this.
Time-saving
Splitting tasks with your marketing virtual assistant can help you save time. Marketing tasks usually take a lot of time, and if you’re doing it all on your own it can be challenging to find time to focus on other areas of your business.
As an owner, you need to focus on the strategic level of your business, creating alliances with potential partners, and leading your business to the next step.
If you decide to hire a remote marketing assistant, you can free up your time by delegating the most time-consuming tasks to a professional who can handle them efficiently. Don’t forget that there is strength in numbers.
Expertise
Outhere you can find specialized marketers that can help you, this is because marketing is a specialized field that requires a particular set of skills and expertise.
By hiring a marketing virtual assistant, you’ll enjoy working with someone who will have extensive knowledge and experience in marketing. Professionals who are going to help you create a marketing strategy, execute campaigns, and measure results, which will improve the effectiveness of your own website traffic management and marketing efforts.
Scalability
As your business grows, so will your marketing needs. But don’t worry, hiring a marketing virtual assistant will provide you the flexibility to scale your marketing efforts up or down as needed.
This opens the opportunity to get the support you need when you need it, without having to worry about hiring additional staff or laying them off during slow periods, think about the possibilities that this means to your business.
The world is continuously changing and we don’t know when things can change, we can enter into a recession or we can even get hit by a natural disaster, that’s why is helpful to count on the flexibility that a marketing VA offers you.
Increased ROI
The return of inventions is essential to measure the success of any business. By hiring a marketing virtual assistant, you can improve the ROI of your marketing efforts. Hiring a professional marketing specialist will increase your marketing cost, and so will your revenue, a marketing virtual assistant in charge of your community, funnel strategies a content creation can attract more conversions to your business.
At the end of the day, they can help you create and execute campaigns that resonate with your target audience, resulting in increased brand awareness, lead generation, and ultimately, sales.
Where To Find A Marketing Virtual Assistant
Online Freelance Platforms
Online freelance sites such as Upwork, Freelancer, Fiverr, and Guru are excellent places to look for a marketing virtual assistant.
These well-known platforms match businesses with freelance marketing virtual assistants who specialize in a variety of marketing activities. You can look through virtual assistant profiles, look through their portfolios, and hire them for specific tasks or ongoing work.
The benefit of using these platforms is that they give you access to a large pool of virtual assistants, allowing you to find one that meets your requirements and fits your budget.
Referrals
Referrals are another technique to find a marketing virtual assistant. You can get suggestions from coworkers, industry contacts, or other business owners who have previously used marketing virtual assistants.
Referrals are an efficient method of locating a new virtual assistant, this allows you to know better who you are hiring, and this way you can understand if the person you are hiring has a proven track record of success in other companies and is highly recommended.
Social Media
Many virtual assistants around the world advertise their services on social media platforms like LinkedIn, Facebook, and Twitter.
You can find the ideal virtual assistants for your business by searching for relevant social media posts using keywords or hashtags like #VA, #virtualassistant, and #marketingvirtualassistant. This way, you can contact them directly to discuss your requirements.
Specialized Agencies
Finally, several outsourcing companies offer marketing virtual assistant services. These companies have pre-screened and qualified virtual assistants with marketing knowledge, so you can receive high-quality assistance and be confident of the service they’re going to provide you.
Contacting an agency brings you the tranquility of eliminating the process of handling the recruiting, training, and management of virtual assistants. This might save you time and effort in your search for the best virtual assistant for the job description in your company.
How To Find And Hire The Right Marketing Virtual Assistant
Determine Your Needs
Firstly, you need to find a marketing virtual assistant that matches your requirements and think. What particular tasks do you require assistance with? Do you need someone to manage your social media accounts, write blog posts, or develop email campaigns? You can narrow your search for virtual assistants who specialize in those areas by defining your requirements.
Research And Compare
Once you’ve determined what you’re looking for, you can begin researching and comparing marketing virtual assistants.
Look for virtual assistant experts within your industry who can provide you with portfolios of their work.
To discover the best fit for your company, compare their rates, availability, and communication abilities.
Interview Candidates
After you’ve narrowed down your list of potential virtual assistants, it’s time to interview them.
Here are some questions that you can ask your next marketing virtual assistant:
- What experience do you have in marketing?
- What marketing tools and platforms are you proficient in?
- What is your experience with social media marketing?
- Can you give an example of a successful marketing campaign you worked on in the past?
- How do you manage your time and prioritize tasks?
- How do you stay up-to-date with the latest marketing trends and strategies?
How Much Does It Cost To Hire A Marketing Virtual Assistant?
The cost of hiring a marketing virtual assistant varies depending on a variety of aspects such as location, experience, and skill set. The following are some common pricing strategies for employing a marketing virtual assistant:
Hourly Rates
Many virtual assistants charge hourly rates, which can range from $10 to $50 per hour depending on their location and experience. Hourly rates are a good option if you have a specific project that requires a set number of hours to complete.
Monthly Retainer
Another pricing model is a monthly retainer, which is a set fee paid to the virtual assistant each month for a specific number of hours or tasks. Monthly retainers typically range from $500 to $3,000 per month, depending on the complexity of the marketing tasks and the virtual assistant’s experience.
Project-Based Pricing
Project-based is a pricing method that enables freelancers to charge for services based on the value they will provide to the client, this method can be a really good option if you have a specific project that requires a certain amount of effort.
Most of the time, project-based pricing is a flat cost for the duration of the project, regardless of the number of hours or tasks involved. Depending on the nature of the project, project-based pricing can range from a few hundred dollars to several thousand dollars.
Now, it’s time for you, are you ready for the friendly hand of a marketing virtual assistant? Here at Freelance Latam, we have enough human talent in the marketing field to help you achieve the business goals your company needs. Contact us!
See articles by Adrián Chacón
