It’s a known truth that any company that wants to be successful needs a sound marketing strategy. Your company might be brilliant; you may have an excellent team of talented people, the financial muscle, and a competitive product… but if nobody notices that, it might as well not exist.
It’s like the old question: If a tree falls in a forest, does it make a sound? Of course, it does. But if nobody is there to hear it, then it might as well be silent.
In today’s article, we will explore the reasons why your company needs to profit from the use of social media, to reach your clients and be noticed.
Reaching Out
According to Brian Dean from Backlinko, as of 2020, there were 3.96 billion collective users in social media. That’s almost half the planet’s population. And also a market to be exploited.
A good chunk of those almost 4 billion users are young people, the demographic bracket that spends the most time online and on social media, the most accustomed to technology, and more keen to embrace and try new tech and software; it’s these people that a tech company wants to reach out to, and social media is simply the easiest, most effective way of doing it.
On top of that, our present offers the most opportunities for young people to become entrepreneurs and start their own businesses. In years past that might not have been the case, but today millennials even Gen Z are creating start-up companies. Companies that will no doubt have an online presence and therefore will require tech support. These two truths combine to create a market ready for you to make the best of.
Set your Sights
We’ve talked about a vast universe of billions of users, and a large percentage of young users. But that’s too broad for a marketing strategy. Do not fret, paid advertising can be a sniper’s sight on who you want to target. Making use of machine learning and user information, social media platforms offer paid advertising opportunities that help your company reach exactly who you want to reach.
Just think of your latest Amazon shopping spree, and how those products that you wanted seem to magically pop up in the recommendations. Or when you’re scouting through YouTube for something to watch, and videos suiting your likes come your way. Even Netflix does it, suggesting films similar to the ones you’ve watched. Social Media platforms do the same thing and paid ads take it a step further. Just check Facebook’s options for it here.
Word of Digital Mouth
The Social Media Space is ripe for creating the reputation of your company. Helpful posts, that people might consult for troubleshooting and general learning make your company profile a go-to place; figuratively widening the net with which you haul in the sea’s bounty.
This as well offers the opportunity for cross-promotion: A post on Instagram that leads to the Facebook profile, the YouTube channel, and the company’s website.
The numbers game is something else to have in mind; as your efforts in social media grow, so too will your number of followers; and this is a statement of your company’s reputation. A user seeing a large follower base is more prone to take your company seriously as a good option.
This does too affect your SEO positively. The more platforms you’re on, the more engagement you create, the more presence you will have, and the better your SEO results will be. As a helpful, interesting, or funny post is shared, more likely it is that Google will favor you in their search results.
This comes with a negative edge; the lack of social media presence. A potential client is less likely to engage in business with a company that has little to no social media presence. No feedback, no comments, no reputation, makes their move to hire your services or buy your products less likely.
The only way to remedy that is to jump into the game and create said presence. Even complaints and negative results count as presence, as does your response to them. Check out Mcallister Marketing’s review on this whole subject here for more information.
Continuous Improvement
As you will be able to tell, this is no simple thing. It’s not just about creating a vacant profile. Life needs to be infused into it, it needs to breathe and be active with responses, high-quality posts, and helpful information.
This is why companies that take their marketing efforts seriously have a person on the job; a social media manager or even a team to be their voice behind the screens, continuously keeping those profiles active and thriving, so that your company might achieve the best results, reach who you want to reach, and grow because of it.
See more articles by Haward Méndez.
